Aloha! Our mission is to serve the university community by ensuring that the highest quality of visual, written, and multi-media products leaves our campus representing BYU–Hawaii to the state, nation, and world.

Next in importance to the highly reputable name of our university is the university's identity. Our identity is the established, consistent, and unmistakable representation of our school as a unique institution of higher learning as defined and guarded by the Board of Trustees. As such, it serves as a familiar and trusted beacon in the world and as an important extension of The Church of Jesus Christ of Latter-day Saints. Whether this identity is visual, written, spoken, or implied, certain principles and guidelines are followed.